We are two sisters who are originally from Leicester. Both of us have had different experiences in life and now have decided to do something together, hence Pure Lavender was created. Both of us have a passion for business and want to create something where we are able to use our skills individually. We want to sell a product that is near to both our hearts – one has problem feet, the other loves fashion and with the growing age of technology, e-commerce is the best way for our business.

Our Speciality
We specialise in Aerosoft (the brand) footwear, which are designed for people with problem feet i.e. dropped arches, sore feet, etc. Some of our footwear products will have massage insoles and anatomic footbeds, both of which will bring comfort to your feet. This specialised footwear has Polyurethane shoe soles and the sandals are made using a new technology called Direct On Upper. The upper and sock are placed into a shoe mould after which the Polyurethane is injected, herewith securing a tight fusion between the upper and sock without the use of glue. The main advantage of this technology is the improved strength and durability of the shoes. Aerosoft is well-known, due to the design which when walking makes people feel light, soft and comfortable in combination with an effective slogan softer, lighter and more comfortable.

We have a wide range of these specialised footwear and also fashion footwear. There are also a few lines in men’s and children’s ranges. The shoe soles, high heel, low heel, are fashionable design and of high quality.

Other Products - Try us for other accessories such as handbags, jewellery, belts and perfumes.